MDEVARI WEAR
MDEVARI WEAR
MDEVARI WEAR
Mdevari Wear is a self-initiated fashion and e-commerce brand that combines streetwear culture with bold visual storytelling. From T-shirt design to brand identity and a custom-built website, the project highlights my ability to create a complete product from concept to execution.
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Client
Own Project
CAtegory
E-commerce Website
ARTIST
Mariko Sharashenidze
Product Duration
4 Weeks
DESIGNING
Mdevari is Georgian streetwear apparel that focuses on timeless, meaningful designs. .I designed each T-shirt from scratch, including original graphics and typography, then had them printed using DTG (Direct-to-Garment) printing on high-quality fabric. Each piece tells a story.—the moments that defined people, remarkable events, the story they carry, tales of revolt, liberty, lost voices, and extraordinary occurrences that remind them of who they are. The oversized fit, raw look, and graphic language reflect a rebellious yet clean aesthetic.
Mdevari is Georgian streetwear apparel that focuses on timeless, meaningful designs. .I designed each T-shirt from scratch, including original graphics and typography, then had them printed using DTG (Direct-to-Garment) printing on high-quality fabric. Each piece tells a story.—the moments that defined people, remarkable events, the story they carry, tales of revolt, liberty, lost voices, and extraordinary occurrences that remind them of who they are. The oversized fit, raw look, and graphic language reflect a rebellious yet clean aesthetic.
Mdevari is Georgian streetwear apparel that focuses on timeless, meaningful designs. .I designed each T-shirt from scratch, including original graphics and typography, then had them printed using DTG (Direct-to-Garment) printing on high-quality fabric. Each piece tells a story.—the moments that defined people, remarkable events, the story they carry, tales of revolt, liberty, lost voices, and extraordinary occurrences that remind them of who they are. The oversized fit, raw look, and graphic language reflect a rebellious yet clean aesthetic.
DEVELOPMENT
I used Framer to design an interactive website that mimics the experience of a high-end, editorial-style streetwear brand. I focused on scroll-based transitions, overlapping card elements, and animated text for a dynamic experience. Each section of the site highlights a part of the story—from the philosophy behind the brand to the product details.
The site was built to be fully responsive, working smoothly across mobile, tablet, and large desktop screens. I prioritized a visual-first approach, with minimal UI distractions and strong typographic hierarchy.
I used Framer to design an interactive website that mimics the experience of a high-end, editorial-style streetwear brand. I focused on scroll-based transitions, overlapping card elements, and animated text for a dynamic experience. Each section of the site highlights a part of the story—from the philosophy behind the brand to the product details.
The site was built to be fully responsive, working smoothly across mobile, tablet, and large desktop screens. I prioritized a visual-first approach, with minimal UI distractions and strong typographic hierarchy.
I used Framer to design an interactive website that mimics the experience of a high-end, editorial-style streetwear brand. I focused on scroll-based transitions, overlapping card elements, and animated text for a dynamic experience. Each section of the site highlights a part of the story—from the philosophy behind the brand to the product details.
The site was built to be fully responsive, working smoothly across mobile, tablet, and large desktop screens. I prioritized a visual-first approach, with minimal UI distractions and strong typographic hierarchy.
PROBLEMS & Solutions
Framer doesn’t offer built-in e-commerce tools. To solve this, I uploaded the product content and details in Shopify, then used Frameship (a third-party plugin) to integrate the Shopify data into the Framer design.
This solution let me keep full design control while bringing real product content into the website. It required careful planning, troubleshooting, and adapting between platforms to ensure that design and functionality worked together seamlessly.
Framer doesn’t offer built-in e-commerce tools. To solve this, I uploaded the product content and details in Shopify, then used Frameship (a third-party plugin) to integrate the Shopify data into the Framer design.
This solution let me keep full design control while bringing real product content into the website. It required careful planning, troubleshooting, and adapting between platforms to ensure that design and functionality worked together seamlessly.
Framer doesn’t offer built-in e-commerce tools. To solve this, I uploaded the product content and details in Shopify, then used Frameship (a third-party plugin) to integrate the Shopify data into the Framer design.
This solution let me keep full design control while bringing real product content into the website. It required careful planning, troubleshooting, and adapting between platforms to ensure that design and functionality worked together seamlessly.
